Managing lead statuses
Statuses track where leads are in your sales or service process. Group them into flow steps, assign colors, add reasons for outcomes, and trigger automations on status changes.
TL;DR
Access: Campaign settings → Statuses. Create statuses with name, color, type (active/inactive/won/lost), and default for new leads. Group into flow steps (pipeline stages shown in the flow bar). Add status reasons for sub-categorizing outcomes (e.g. "Lost: Price", "Lost: No budget"). Set status actions to auto-trigger automations when a status is set.
4 things to configure
Statuses
Go to Campaign settings → Statuses → + New status. Configure: Name (e.g. "New", "In progress", "Won"), Color (for visual identification in the lead list), Type (Active = lead in process, Inactive = lead closed/archived, Won, Lost), Default (set as default for new leads — usually "New" or similar). Edit/delete statuses via the edit/trash icons. Note: deleting a status removes it from all leads that had it.
Flow steps (pipeline stages)
Flow steps group statuses into logical pipeline stages (e.g. "Prospect", "Qualified", "Proposal", "Closed"). These appear in the flow bar on the lead profile page. Create via + New flow step: set name, color, and assign statuses to the step. Set step order by dragging. Benefits: team sees where each lead is in the overall pipeline at a glance, and Playlist can use flow steps for prioritization.
Status reasons
Reasons provide sub-categorization for why a lead has a given status. Create via Campaign settings → Status reasons → + New reason. Examples: "Lost: Price", "Lost: No budget", "Won: Referral", "Inactive: Already customer". Users set reasons when changing status. Use reason statistics to track trends — e.g. how many deals were lost due to price vs. competition. Filter leads by reason in the lead list.
Status actions
Attach automations directly to a status — they fire whenever any lead gets that status. Configure via the Actions button on a status row. This is a shortcut equivalent to creating an automation trigger "Status set to X". Use for status-driven workflows like: set status "Won" → send congratulations email + notify manager.
Common searches
lead status • status management • flow steps • pipeline stages • status reasons • status color • default status • status actions
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