How does the messaging system work?
Hubhus handles both email and SMS through a single unified template system — the same placeholder logic, conditional rules, and automation engine power every message you send. Whether confirming a booking, following up after service, or notifying a team member, it all flows from one place.
TL;DR
Templates define content + sender + recipient. Send manually from inside a lead, or automatically via automations. All sent messages appear in the lead's History tab with delivery status. Press Ctrl+K / Cmd+K to insert placeholders.
How messaging works — 4 essentials
Templates define everything: message content, dynamic placeholders, conditional logic, sender identity, and recipient. One template can be used both manually and via automations.
Manual vs. automated — send directly from inside a lead when communication needs a personal touch, or let automations trigger messages automatically based on status changes, bookings, or delays.
History & tracking — the lead's History tab shows all sent messages, whether manual or automated, delivery status, open tracking (email), and which automation triggered each message.
Email vs. SMS — email supports HTML components, branding, open tracking, and rich layouts. SMS is plain text only, best for short time-critical messages. Both use identical placeholder logic.
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Sender configuration
Email: A Sender Identity defines From-name, From-email, and Reply-to email. It cannot be changed dynamically with placeholders and must be verified before sending. This ensures consistent branding and reduces spam filtering.
SMS: Your messaging setup defines a short alphanumeric sender name. SMS messages are always plain text — no HTML or components.
Dynamic recipients (To-field)
Common recipient placeholders:
%lead_email%/%lead_phone%%assigned_person_email%/%assigned_person_phone%%event_resource_email%%brand_contact_email%(fallback){{api_name}}for custom email/phone fields
Use conditional logic in the recipient field for fallback routing:
@if(%assigned_person_email%){
%assigned_person_email%
}@else{
%brand_contact_email%
}@endifHTML components (email only)
HTML components provide reusable, branded building blocks. Recommended for: signatures, footers, marketing blocks, branding sections, and reusable card layouts.
Examples:
<hh-component.assigned-person-signature />
<hh-email.button url="@page[offer,url]" color="%brand_color%">Go to offer</hh-email.button>Components work with placeholders and conditional logic and can be reused across all templates.
Common searches
send email • send sms • email template • sms template • message history • email not sending • sender identity
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