Placeholder types at a glance

• System placeholders — %lead_name%, %lead_email%, %lead_phone%, %assigned_person_email%, %brand_name%, %event_resource_email%
• Event placeholders — %event_start_date%, %event_start_time%, %event_end_time%, %event_duration_minutes%, %event_location%, %event_datetime%
• Custom fields — {{api_name}} (e.g. {{zipcode}}, {{project-notes}})
• Select fields — @select[field] returns label, @select[field,slug] returns slug (use slugs in @if comparisons)
• Pages & forms — @page[slug,url], booking form references via Ctrl+K

Common patterns

Simple personalisation:

Hello %lead_name%,
Your visit is on %event_start_date% at %event_start_time%.

Conditional based on select field:

@if(@select[customer-type,slug] == business){
  Thank you for your business inquiry.
}@else{
  Thank you for your inquiry.
}@endif

Fallback recipient:

@if(%assigned_person_email%){
  %assigned_person_email%
}@else{
  %brand_contact_email%
}@endif

Only show if field has value:

@if({{notes}}){
  Additional notes: {{notes}}
}@endif

Troubleshooting

Placeholder shows nothing — check the lead has a value for that field, the API name is correct, and that event placeholders are only used where an event exists.

Conditional not triggering — ensure you compare slugs not labels: @if(@select[priority,slug] == high){…}. Labels can change; slugs don't.

Wrong API name — go to Campaign settings → Fields → enable "Show API names" to see the exact identifier for each field.